In
contrast to what was been witnessed in many of the more volatile cities over
the last couple of years, Chennai's residential property market saw steady
growth in terms of pricing, demand and supply. Chennai's residential property
market is predominantly end user driven. The absence of overt speculation has
also ensured that developer has move pricing of homes in a stable and gradual
manner. Unnatural spiking has therefore been successfully kept at bay.
Demand scenario
Chennai is known
for its conservative mind-set, which reflects visibly on its residential
property market trends, as well. For instance, home buyers in Chennai have
historically been driven by location over and above most other considerations,
and this had put definite limits on the demand and potential for community
living in the city.
Chennai
is still a predominantly end user-driven market, with 60-65% of the buyers
being people purchasing for self-use. Residential space investors in Chennai
tend to take a long term view, the modus operandi being to look at off-loading
their holdings within an average time-span of 5-7 years. This attribute further
strengthens the market's end-user behaviour.
Increased
job security in the city has definitely helped the market to maintain buoyancy
and a positive outlook. It’s becoming increasingly evident that Chennai's
residential real estate market is significantly dependent on the IT/ITES
sector. With employment stability in this sector looking good, demand for homes
has now reached a comfortable and dependable growth trajectory from which
developers are taking their market cues.
Pricing
Trends
Chennai
is a stable market wherein residential property prices move in accordance with
actual sales. Price volatility due to other factors has been completely excluded.
As a result, prices have not dropped in most projects over the last few years.
Also,
residential property in Chennai is driven more by locations than by
specifications and amenities. The scarcity of land parcels and also the cost of
premium FSI within the city have create relentless upward pressure on
residential product pricing. This has resulted in the available options in
these locations shooting way past the budgets of even the upper middle class.
Prices for standard apartments with minimum or no amenities within Chennai city
can range from Rs. 1.5-5 crore.
Chennai's
residential market is witnessing considerable demand in the affordable segment
- specifically for units in the price range of Rs. 35-60 lakh - in locations
which offer an acceptable degree of social infrastructure.
Residential
developer who want to keep the cost of units in their projects affordable need
to look at suburban locations with limited infrastructure. The only other
option available to such developers is to cut the unit sizes so that they can
include some degree of decent infrastructure. Lack of locations with good
infrastructure has hindered the supply of land, which has resulted in pricing
going upwards whereas the pricing remains stable or stagnant in locations which
lack good social infrastructure.
The
need of the hour in Chennai's residential real estate market is a good supply
of land so that new locations can be opened up and the requisite social
infrastructure and other utilities can be put in place. If this happens, we
will see more innovation in residential products, because developers will need
to set themselves apart with uniqueness and differentiation in their products.
Upcoming
residential areas to watch
I.
North
Chennai:
North
Chennai is a real estate market that is waiting to happen. For now it is the
preserve of the local residents who drive the demand for housing unlike
elsewhere in Chennai – the West and the South, which are the focus of attention
of home buyers. This part of Chennai comprising Kolathur, Korattur, Madhavaram,
Perambur, Puzhal, Thiruvottriyur, Tondiarpet and Villivakkam is predominantly a
middle income group market. Projects offering houses under Rs 50 lakh are in
demand with houses in the 700-1,200 sq.ft range, according to a report by the
property portal, IndiaProperty.com.
North
Chennai accounts for about one-sixth of the total property development in the
city. With the implementation of major infrastructure projects including that
on the Outer Ring Road, Chennai-Ennore Port Connectivity project, and the metro
rail project connectivity will improve and catalyse real estate development and
demand. Perambur, Tondiarpet and Kolathur and major residential areas and
Madhavaram is a fast growing residential hub that has attracted the attention
of developers, said the report.
The north Chennai skyline is beginning
to change with a number of large-scale properties setting up base there. More
builders are coming to north Chennai as several of these areas have been merged
with the Chennai Corporation.
The
population here is also dependent on public sector and large industrial
enterprises for employment. This is also one reason that North Chennai does not
see significant office space development, most of which is concentrated in the
South.
The price of land is cheaper by 20 per
cent in the north prompting several builders to develop properties in far flung
areas such as Red Hills. Residents do not mind the distance for the sake of
affordable housing, said Mr. P. Manishankar, president of Federation of Flats
and Housing Promoters Association.
R. Kumar, managing director of Navin
Housing and Properties, said the trend of luxury apartments was catching up in
areas such as Sembium and Tondiarpet. Better connectivity and improved infrastructure
are attracting more people to the northern suburbs. “In north Chennai, people
can buy flats at two-third of the rates prevailing in south Chennai,” he said.
The price of an apartment ranges from
Rs. 3,500 per sq. ft. to Rs. 6,500 per sq. ft. depending on the location. A
majority of the customers are first-time buyers, said S. Senthil Kumar, former
president of North Chennai Flat Promoters Association.
M. R. Nazeerudeen, immediate past
president of Chennai Real Estate Agents Association, said: “One of the most
popular areas for builders now is Kolathur. Though the number of high-rise
apartments is much lesser, budget homes are available.”
Proximity of Kolathur and Madhavaram
to Inner Ring Road, easy access to areas like Anna Nagar and infrastructure
development such as new bus terminus and grade separators have acted in favour
of these areas.
D. Viswanathan, a builder, who has two
ongoing projects, entered Madhavaram five years ago because the area had
quality groundwater and was close to areas such as Parry’s Corner and Perambur.
II.
Madhya Kailash '
Sholinagnallur
This
stretch is witnessing a clear supply-demand mismatch, with demand outstripping
supply. With new employment being generated in this corridor and corresponding
absorption of IT space, this area and its peripheries are witnessing extremely
healthy demand for residential property. Its proximity to the city adds to the
appeal of this area, which will see good appreciation over the coming years.
Encouragingly (and in contrast to other parts of OMR) all completed projects
here are fully occupied.
III.
Velachery
Velachery
is seeing consistent growth, because it is one of the few areas which are
seeing holistic and self-sustaining development. With malls and other social
infrastructure improving, Velachery is definitely next in line for good
appreciation. In fact, near-lying areas such as Medavakkam, Pallikarnai,
Pallavaram, Thoriapakkam, the 200 ft. MMRD Road and Rajakilpakkam are already
experiencing the positive fallout effect of Velachery's growth as a residential
property destination. These areas are also witnessing good absorption and
capital appreciation. There is also significant demand for homes in Porur along
the NH4 corridor up to Urapakkam on the GST Road.
New
Trends in the market
There
has, so far, been no scope for the growth of large-sized township projects
within the city. Chennaites had been showing an unyielding preference towards
living within the CBD because of the dearth of good schools, convenience
stores, entertainment and restaurants in other areas. Developers had been more
than happy to construct projects of 12-30 units with limited or no amenities,
little or no green cover and extremely restricted open spaces.
In
the coming months, Chennai will see a major change in this aspect, with a
string of township projects by developers of national stature under execution
and nearing completion. These township projects have minimal plot coverage,
which paves the way for large green cover and ‘lung space' within the project.
This is an added incentive to opt for community living, which was largely
unheard-of until as late as 2006.
The
new game changers in the Chennai residential real estate space are generous
landscaping, serene environment, schools within the campus, big club houses, health
club facilities for both indoor and outdoor sports, multiplexes in the
vicinity, health care, restaurants and large swimming pools.
As
a result, community living in the true sense is finally going to emerge in
Chennai. Once these large projects are fully executed, we will see a decisive
forward momentum in the concept of large, well-equipped residential communities
in Chennai.
(Sources:
Times of India: Sep 9, Oct 11, 2013, Business Line: July 26, August 10, 2013,
Moneycontrol.com: Aug 2013)